Mission, Vision, Purpose

The mission of SFA is to bring together members for networking, consulting, promotion, popularization, and development of the franchising business model, with the aim of promoting safer and more sustainable entrepreneurship.

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About Us

Our Vision

Your One-Stop Shop for Franchising

Simply put – we want to be recognized as the “ONE STOP SHOP” for everyone interested in franchising, no matter the level of experience or involvement.
Our approach is honest, supportive, and professional, built on strong values:


  • Opportunity – opening doors for entrepreneurs and businesses
  • Diversity – embracing ideas, industries, and people from different backgrounds
  • Innovation – creating modern, sustainable franchise solutions
  • Growth – driving long-term success for franchisors and franchisees alike

Whether you’re just exploring franchising, looking to expand your business, or aiming for international markets, we provide all the resources, knowledge, and support you need to succeed.

About Us

Our Purpose

The development of franchising in Serbia relies on education, promotion, and affirmation, along with certification and regulations that ensure transparency. The European ethical code protects business operations, while representing economic, social, and political interests strengthens the position of the franchising industry.

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